Resume
Google Ads Assistant, Coventry (UK)
HOPE Coventry
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Strategically managed campaigns to boost visibility and engagement for CAP Coventry, HOPE Connect, & Good Neighbours Coventry.
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Optimised ad budgets, resulting in an increase of 150% in impressions.
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Designed effective Call-to-Actions (CTAs), improving Total Clicks by 15.4%.
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Enhanced donation campaigns leveraging PMax, increasing the number of donors by 20%..
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Analysed campaign performance and audience metrics to refine targeting and messaging, maximising ROI.
Nov - Dec
2024
Property Manager, Coventry (UK)
Nov - Dec
2024
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Managed day-to-day operations of multiple residential rental properties, including tenant communications, rent collection, and maintenance coordination.
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Handled property viewings, tenancy agreements, and ensured compliance with UK housing regulations.
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Liaised with contractors and vendors for timely repairs, refurbishments, and service delivery.
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Maintained accurate records of leases, payments, and legal documentation using digital property management tools.
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Resolved tenant issues efficiently to maintain high occupancy rates and positive landlord-tenant relationships.
Karnani
Strategic Account Manager, India
2021 - 2022
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Managed top-performing categories (Bakery, Sweets, Desserts), contributing 10% of the city’s GMV.
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Optimised product assortments, improving Menu-to-Order (M20) conversion by 22% within 2 months.
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Sourced £133,000+ in Ad revenue with an average ROI of 3.5.
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Collaborated with cross-functional teams (marketing, pricing, and operations).
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Designed and implemented promotional campaigns, increasing Average Order Value (AOV) by 35% through targeted offerings like "Seasonal Festive Bundles" and "Limited-Time Discounts."
Swiggy
Web Development (Digital Marketing),
Coventry (UK)
Nov - Dec
2024
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Conducted in-depth market research, competitor analysis for emerging opportunities & industry trends.
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Implemented digital initiatives, resulting in a Social Media follower increase of 50% in 3 months.
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Created Homepage, Categories, Products SKU List, backlinks for SEO optimisation.
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Leveraged web analytics tools to track (Semrush, Ubersuggest) & report website performance metrics.
Palik Ltd
Category Manager, India
2022 - 2024
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Conceptualised and executed product marketing initiatives, increasing ticket sales by 20%.
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Implemented Process Improvement tactics and decreased operational Turnaround Time (TAT) by 60%.
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Curated Customer Personas, reducing customer support issues by 30%.
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Increased Premium subscription contribution from 8% to 25% in 6 months.
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Achieved a 12% increase in YouTube market share within 45 days.
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Executed GTM strategies resulting in a 25% increase in market penetration.
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Product launch - Printed Notes and Distance Learning Program, generating £22,000 per month in revenue.
Unacademy
Key Account Manager, India
2016 - 2021
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Managed and grew diverse categories, including Groceries, Meat, Retail Stores, Pet Shops, Pharmacies, and Gifting, representing 15% of the overall revenue for Swiggy’s non-food verticals.
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Analysed & executed SKU rationalisation for over 2000+ SKUs, improving category depth and reducing stockouts by 45% while increasing in-stock rates by 30%.
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Improving Ads ROI by 25% within 3 months and driving a 20% uplift in customer acquisition.
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Drove supplier negotiations, securing a 10% reduction in minimum order quantities (MOQ) and achieving a 12% cost saving on key product categories, contributing to higher profitability.
Swiggy
Work Experience
Education
Coventry University | Coventry, UK
MSc in International Marketing Management
2024 - 2025
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Grade - Merit
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Distinction - Marketing Communication, Marketing Metrics, Global Marketing, International Brand Management
Chartered Management Institute | UK
Level 7
2024 - 2025
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Grade - Merit
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Leading Strategic Change through Creativity and Innovation
2012 - 2015
Birla Institute Of Technology | India Bachelor's of Business Administration
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CGPA - 7.8
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Basketball College Team Captain
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Planning Committee
